AI offers numerous possibilities for facilitating and speeding up tasks related to communication. These examples can help you create initial drafts, which you can modify yourself or continue developing with AI. AI assists in distilling ideas, summarizing text and considering the target audience, but it’s always best to finalize the content yourself to ensure it meets communication needs and aligns with HAMK’s brand.

1. Writing News for HAMK’s Website

• AI-assisted tools like ChatGPT or Copilot can be used to create summaries, headlines and lead-ins for news topics. For example, you can input your topic or rough draft and ask AI to suggest a clear, informative headline and a concise introduction.
• Input the key questions (what, where, when, who, why) and ask it to edit the text into an appealing, clear announcement.

• Example prompt: “Write an engaging and clear news piece about HAMK’s new Master’s program in wearable intelligence starting next fall. This is the only program of its kind globally, offered in collaboration with Borås University and the University of Southern Denmark. Highlight the program’s uniqueness, the role of the partners, and the international nature of the students. Also mention in-person classes in Hämeenlinna and an exchange period in Sweden.”

2. Creating Social Media Content

• AI can be used to generate post ideas, like Instagram captions or LinkedIn updates. Provide the topic and target audience and ask for text options you can use as-is or modify.

• Example prompt: “Create an inspiring, short, and concise Instagram caption about the fall entrance exams, targeting young students. Provide 10 options.”
• Example prompt: “Write a professional and engaging LinkedIn post about ‘HAMK’s new Master’s program in wearable intelligence.’ Target audience: prospective adult learners and partner institutions. Include the program’s uniqueness and the collaboration with Nordic universities. Provide 5 options.”

3. Finding Brand-Consistent Language

• If you need help maintaining a brand voice, you can input examples of HAMK’s communication style and ask AI to create similar language for new texts. AI can help adjust content to align with HAMK’s core messages.

• Example prompt: “Create a HAMK-brand-consistent announcement about the new wearable intelligence program. Make it professional but approachable. Use the core message ‘Maailman Parastajat’ and highlight the program’s uniqueness.”

4. Crafting Media Communications and Press Releases

• You can ask AI to draft a press release by providing key facts. AI can help structure the release coherently and suggest headlines and leads that attract interest. You can request different angles, such as emphasizing social significance or expert insights.

• Example prompt: “Create a press release about HAMK’s new city center campus, emphasizing its social significance.”

5. Drafting Content for Project Pages

• AI can help simplify complex project descriptions and make them easily understandable for a general audience. Provide a summary from the project application, for example, and ask it to adjust the content into a short, clear format for the project page.

• Example prompt: “Summarize this project description for a general audience, highlighting goals and impacts in a clear way, using active language and avoiding technical jargon: [insert project summary].”

6. Managing and Planning Social Media Content

• ChatGPT/Copilot can help plan communication campaigns, like a weekly social media posting schedule. You can ask it to suggest themes and descriptions for posts on different days.

• Example prompt: “Create a weekly social media posting schedule for the wearable intelligence program. Suggest themes and descriptions for each day of the week, including hashtags and campaign themes that appeal to potential students.”

7. Ideating Communication Strategies/Plans

• AI can serve as a “sparring partner” in strategy work. Try discussing HAMK’s communication goals with AI and asking for ideas on how to reach different target groups.

• Example prompt: “Suggest new communication strategies for HAMK’s wearable intelligence Master’s program. Give ideas on how to reach students, stakeholders, and partners across different social media channels.”

8. Planning Perspective Pieces and Articles

• AI is a helpful tool for brainstorming and structuring viewpoint articles. Give AI the topic and ask for perspectives you could write about—it can also help outline the article. You can ask AI to suggest different viewpoints on a current topic and to use fact-based arguments suitable for an opinion piece.

• Example prompt: “Suggest perspectives and arguments for a current topic about exoskeletons, suitable for a newspaper op-ed.”

9. Designing Visual Aesthetics

• AI can suggest visual ideas for social media posts, such as suitable images or color palettes. It can provide tips on what kind of aesthetics align with HAMK’s brand. Tell AI HAMK’s brand colors and ask for ideas on combining images and text for social media. It can also help with designing profile and banner images.

• Example prompt: “Suggest visual ideas for social media content about HAMK’s wearable intelligence program. Use HAMK’s brand colors and explain how images and text could be combined on Instagram and LinkedIn. Include suggestions for profile and banner images.”

Author: Jenni Hopeela